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Explore About Alaffia & Its Products

Alaffia is a fair trade brand that offers a wide range of personal care and beauty products made with natural, sustainable, and ethically sourced ingredients. Their products are designed to promote healthy skin and hair, while also supporting community development in West Africa.

Alaffia was founded in 2004 by Olowo-n'djo Tchala and Prairie Rose Hyde.

The brand began as a small body care company selling handmade shea butter products.

Today, Alaffia offers over 200 personal care products available in stores across the US and Canada.

The brand has a strong focus on social responsibility and has supported numerous community development projects in West Africa.

In 2012, Alaffia started the shea butter cooperative program, which has helped over 16,000 women in Togo earn a fair wage for their labor and improve their communities.

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Top Trending & High Rated Products of Alaffia

Everyday Shea Butter Bar Soap

A natural and gentle soap made with shea butter and coconut oil, suitable for all skin types.

Neem Turmeric Shampoo

A nourishing and moisturizing shampoo made with neem leaf and turmeric, suitable for all hair types.

Unscented Body Lotion

A lightweight and non-greasy lotion made with shea butter and coconut oil, suitable for sensitive skin.

Coconut Reishi Facial Cleanser

A gentle and hydrating facial cleanser made with coconut oil and reishi mushroom, suitable for all skin types.

Baobab Rooibos Body Wash

A nourishing and rejuvenating body wash made with baobab oil and rooibos tea, suitable for all skin types.

Common Questions Asked by Customers About Alaffia & Its Products

What is fair trade?

Fair trade is a social and economic movement that promotes better working conditions and sustainable business practices. Fair trade products are made with ethically sourced and sustainably produced ingredients, and the workers who produce them are paid a fair wage for their labor.

Are Alaffia products cruelty-free?

Yes, Alaffia products are cruelty-free and vegan.

What is shea butter?

Shea butter is a natural fat extracted from the nuts of the shea tree. It is known for its moisturizing and healing properties, and is commonly used in cosmetics and personal care products.

Where are Alaffia products made?

Alaffia products are made in Togo, West Africa, using traditional methods and ethically sourced ingredients.

What is the shea butter cooperative program?

The shea butter cooperative program is a community development initiative started by Alaffia in 2012. It helps women in Togo earn a fair wage for their labor by providing training, equipment, and support for shea butter production. The program has helped over 16,000 women and their communities to date.

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Skin Care, Authentic African Black Soap, All in One Body Wash, Face Wash, Shampoo & Shaving Soap with Fair Trade Shea Butter, Peppermint 32 Fl Oz

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EveryDay Shea Shampoo and Body Wash, Babies and Kids, Gentle and Calming Support for Soft Hair and Skin with Shea Butter, Neem, and Coconut Oil, Fair Trade, Lemon Lavender, 16 Fl Oz

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Babies and Kids Bubble Bath, Gentle Baby Essentials for Delicate Skin, Cleansing & Calming Bubbles, Plant Based Formula, Vegan, Coconut Chamomile, 32 Fl Oz

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EveryDay Coconut Shampoo and Conditioner - Normal to Dry Hair, Helps Gently Clean Scalp and Hair of Impurities with Ginger and Coconut Oil, Fair Trade, Purely Coconut, 32 Fl Oz Each

PKR 13026

EveryDay Shea Body Lotion - Normal to Very Dry Skin, Moisturizing Support for Hydrated, Soft, and Supple Skin with Shea Butter and Lemongrass, Fair Trade, Vanilla, 32 Fl Oz

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Everyday Shea Body Wash, Shea Butter, Neem, and Coconut Oil, Lavender, 2 Pack - 32 Fl Oz Ea

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Everyday Shea Body Wash, Naturally Helps Moisturize and Cleanse Without Stripping Natural Oils with Fair Trade Shea Butter, Neem, and Coconut Oil, Unscented, 2 Pack - 32 Fl Oz Ea

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EveryDay Shea Conditioner, Moisturizes, Restores and Protects. Made with Fair Trade Shea Butter, Cruelty Free, No Parabens, Vegan, Vanilla Mint 32 Fl Oz

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Sensitive Skin Body Wash Pack, Everyday Coconut Body Wash for Men & Women, Natural Body Wash with Plant Based Ingredients, Coconut Oil, Coffee, Vitamin E, Purely Coconut, 32 Fl Oz

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Beautiful Curls Curl Enhancing Leave in Conditioner, Wavy to Curly Hair Products, Natural Moisturizer, No Sulfates with Shea Butter, Coconut Oil, Chamomile, 12 Fl Oz

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Beautiful Curls Curl Enhance Defining Gel, Wavy to Curly Hair Products, Hair Gel to Coil, Twist and Braid, Natural with Shea Butter, Coconut Oil, Castor Oil & Aloe, 8 Fl Oz

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EveryDay Shea Body Wash - Naturally Helps Moisturize and Cleanse without Stripping Natural Oils with Shea Butter, Neem, and Coconut Oil, Fair Trade Vanilla Mint, 32 Fl Oz

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EveryDay Coconut Shampoo - Normal to Dry Hair, Helps Gently Clean Scalp and Hair of Impurities with Ginger and Coconut Oil, Fair Trade, Purely Coconut 32 Fl Oz

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EveryDay Shea Shampoo, Gently Cleansing Shampoo for Normal to Dry Hair, Made with Fair Trade Shea Butter, Cruelty Free, Vegan, No Parabens, Vanilla Mint 32 Fl Oz

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Authentic African Black Soap Scalp Care Shampoo and Conditioner - For All Hair Types Normal to Dry Scalp, Nourishes & Soothes the Scalp with Shea Butter & Neem Oil, Tea Tree & Mint, 12 Oz Each

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EveryDay Coconut Conditioner, Ultra Hydrating Conditioner for Normal to Dry Hair. Made with Fair Trade Coconut Oil and Ginger. Cruelty Free, No Parabens, Vegan, Purely Coconut 32 Fl Oz

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Pure Unrefined Shea Butter with Passion Fruit, Pure Shea Butter Lotion, Moisture for Skin and Hair, Shea Body Butter Moisturizer, Face Moisturizer for Dry Skin, All Skin Types, 11 Oz

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Everyday Shea Bubble Bath, Soothing Support for Deep Relaxation and Soft Moisturized Skin | Made with Fair Trade Shea Butter | Cruelty Free | No Parabens | Vegan, Lavender 32 Fl Oz

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EveryDay Coconut Hydrating Body Lotion, Normal to Dry Skin, Moisturizing Support for Soft & Supple Skin, Purely Coconut, 32 Fl Oz

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Hair Care, Beautiful Curls, Leave in Conditioner for Tight Curls, Thick & Curly Hair Products, Shea Butter, Vitamin E & Coconut Oil, 12 Fl Oz

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EveryDay Shea Shampoo and Conditioner - Normal to Very Dry Hair, Cleans and Protects, Supports Balance pH for Luxurious Locks with Shea Butter and Coconut Oil, Lavender, 16 Fl Oz Each

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Babies and Kids Bubble Bath, Gentle Bath Essentials for Delicate Skin, Plant Based Formula, Paraben & Sulfate Free, Vegan, Long-Lasting Bubbles, Coconut Strawberry, 2 Pack – 16 Fl Oz Ea

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EveryDay Coconut Soap Bar - Body Soap, Natural Coconut Oil, Shea Butter & Aromatic Plant Extracts, Ergonomic Bar Soap, Purely Coconut Scent, 8 Oz Ea (Pack of 2)

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EveryDay Coconut Body Wash - Normal to Dry Skin, Helps Gently Moisturize and Cleanse Toxins and Grime, Fair Trade, Coconut Lime, 32 Fl Oz

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Beautiful Curls Curl Enhance Refresher Spray, Wavy to Curly Hair Products, No Sulfates with Shea Butter & Essential Oils, Calendula and Aloe, 12 Fl Oz

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Everyday Coconut Face Cream, Skin Care with Virgin Coconut Oil, Moisturizer for Firmness & Elasticity, Helps Reduce the Appearance of Lines & Wrinkles, Purely Coconut, 2 Pack – 12 Fl Oz Ea

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Authentic African Black Soap Triple Milled, Charcoal Reishi 5 Oz (Pack of 3)

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Hair Care, Beautiful Curls Define, Shampoo and Leave in Conditioner Set for Curly to Coily Curls, Thick & Curly Hair Products, Shea Butter, Vitamin E & Coconut Oil, 12 Fl Oz Ea

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Everyday Shea Body Wash, Naturally Helps Moisturize and Cleanse Without Stripping Natural Oils with Fair Trade Shea Butter, Neem, and Coconut Oil, Lavender, 2 Pack - 16 Fl Oz Ea

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Hair Care, Beautiful Curls Styling Cream for Tight Curls, Thick & Curly Hair Products, Nourishing Shea Butter Curl Cream for Curly Hair, 8 Oz

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Beautiful Curls, Curl Enhancing Shampoo and Leave-In-Conditioner - Cleanses, Soothes, Fortifies Scalp and Hair, Hydrates, Softens and Improves Elasticity, Unrefined Shea Butter, 12 Oz Each

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EveryDay Shea Shampoo and Conditioner - Normal to Very Dry Hair, Cleans and Protects, Supports Balance pH for Luxurious Locks with Shea Butter and Coconut Oil, Lavender, 32 Oz Each

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Shampoo, Normal to Very Dry Hair, with Shea Butter and Coconut Oil, Lavender 16 Fl Oz

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EveryDay Shea Body Lotion, Gentle for Babies and Up, Gently Helps Clean Skin and Calm Children with Shea Butter, Lemon Balm, and Lavender Oil, Fair Trade, Lemon Lavender, 16 Fl Oz

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Pure Unrefined Coconut Oil 11 OZ

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Beautiful Curls Curl Enhancing Cream Shampoo, Kinky Curly Hair Products, Natural Shampoo, No Sulfates with Shea Butter, Essential Oils, Chamomile, Yarrow 12 Fl Oz

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EveryDay Shea Body Lotion and Body Wash Bundle - Normal to Very Dry Skin, Moisturizes and Cleanses Soft and Supple Skin with Shea Butter, Lemongrass, Neem and Coconut Oil, Unscented, 32 Fl Oz Each

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Everyday Coconut Detangler Spray, 12 FZ

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Hair Care, Beautiful Curls Define Tight Curls Hydrating Oil Spray, Thick & Curly Hair Products, Argan Oil and Baobab, Replenish, Soften & Revitalize Dry, Damaged Curly Hair, 2 Fl Oz

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Unscented Authentic African Black Soap, 5 OZ