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Explore About Shea Moisture & Its Products

Shea Moisture is a personal care brand that specializes in natural and organic hair and skincare products for all hair and skin types. The brand is committed to using only natural and sustainably sourced ingredients, and it caters to people of color primarily. Shea Moisture products are sold in various stores worldwide, including big retail chains such as Target, Walgreens, and Walmart.

Shea Moisture started in 1912 by Sofi Tucker, a widowed mother of four, who began selling shea butter and African black soap in Sierra Leone.

In the 1960s, Sofi's grandson, Richelieu Dennis, moved the family business to the United States and created Shea Moisture in 1991.

In 2015, Unilever purchased the company for an undisclosed amount.

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Common Questions Asked by Customers About Shea Moisture & Its Products