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Principles of Marketing, Global Edition
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Principles of Marketing, Global Edition
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
Principles of Marketing, Global Edition

Principles of Marketing, Global Edition

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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
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What Stands Out

Comprehensive Coverage
The 17th Edition offers an in-depth analysis of modern marketing concepts, making it suitable for both students and practitioners looking to understand current industry trends and strategies.
Real-World Examples
This edition integrates practical case studies and examples, bridging the gap between theory and practice, which helps readers apply principles effectively in real-world scenarios.
Up-to-Date Insights
Reflecting the latest changes in digital marketing and consumer behavior, this edition equips readers with the necessary tools to navigate today’s dynamic marketing landscape efficiently.

Product Details

Shop online for the latest edition of Principles of Marketing. Get fast and reliable delivery from a Pakistan at Ubuy Pakistan. Enhance your knowledge in marketing today!
  • Comprehensive text for Principles of Marketing courses
  • Emphasizes creating value through customer connections and engagement
  • Addresses the challenge of creating vibrant, interactive consumer communities
  • Reflects major trends impacting contemporary marketing
  • Includes stories illustrating the use of digital technologies for customer engagement
  • Available with MyLab Marketing online program for student engagement and improved results
Publisher Pearson
Publication date January 1, 2014
Edition 17th edition
Language English
ISBN-10 1292220171
ISBN-13 978-1292220178
Item Weight 3.48 pounds (1.58 kg)
Dimensions 8.66 x 1.18 x 10.83 inches (22 x 3 x 27.5 cm)

Who Should Buy?

Suitable For
  • Marketing Students

    Ideal for undergraduate or graduate students seeking a comprehensive foundation in marketing principles and practices.

  • Instructors

    Useful for teachers looking for a well-structured textbook with relevant examples and supplementary teaching materials.

  • Business Professionals

    Beneficial for professionals wanting to reinforce their marketing knowledge and apply strategies in real-world scenarios.

Not Suitable For
  • Veteran Marketers

    Experienced marketers may find the content too basic and lacking advanced strategies or insights.

Product Description

Principles of Marketing, Global Edition

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Customer Questions & Answers

  • Question: What is Principles of Marketing 17th Edition about?

    Answer: Principles of Marketing 17th Edition provides an introduction to fundamental marketing concepts and practices. It covers topics such as market research, product development, pricing strategies, and promotional techniques, aiming to give students a comprehensive understanding of how marketing strategies work in real-world scenarios.
    Category: overview
    Confidence: high
  • Question: Who is the author of Principles of Marketing 17th Edition?

    Answer: The Principles of Marketing 17th Edition is authored by Philip T. Kotler and Gary Armstrong, who are recognized experts in the field of marketing.
    Category: overview
    Confidence: high
  • Question: What are the key features of Principles of Marketing 17th Edition?

    Answer: Key features include real-world case studies, updated examples, and practical applications that illustrate marketing concepts effectively. The text emphasizes modern marketing methodologies and digital marketing trends that are significant in today's business environment.
    Category: overview
    Confidence: high
  • Question: Is there an online version of Principles of Marketing 17th Edition?

    Answer: Yes, Principles of Marketing 17th Edition is available in various formats, including eBook versions compatible with most digital reading platforms.
    Category: availability
    Confidence: high
  • Question: What are the requirements to use Principles of Marketing 17th Edition for coursework?

    Answer: To use Principles of Marketing 17th Edition, students typically need access to the textbook, either in physical or digital format. Additional materials and resources may be provided by instructors for enhancing learning.
    Category: setup
    Confidence: medium
  • Question: What is the ISBN for Principles of Marketing 17th Edition?

    Answer: The ISBN for the Principles of Marketing 17th Edition is 978-0134482518 for the hardcover version and 978-0134482457 for the loose-leaf version.
    Category: specs
    Confidence: high
  • Question: Are there any accompanying resources with Principles of Marketing 17th Edition?

    Answer: The textbook often comes with access to online resources such as study guides, quizzes, and additional learning materials that support the course objectives.
    Category: accessories
    Confidence: medium
  • Question: What editions came before the 17th Edition?

    Answer: The editions preceding the 17th Edition include the 16th, 15th, and earlier editions, each incorporating updates reflecting changes in marketing practices over time.
    Category: model differences
    Confidence: high
  • Question: What is the return policy for Principles of Marketing 17th Edition?

    Answer: Return policies vary by retailer, but generally, textbooks can be returned within a specified period if they are in original condition. Please check with the specific retailer for their individual return policy.
    Category: returns
    Confidence: medium
  • Question: What types of assignments can be based on Principles of Marketing 17th Edition?

    Answer: Assignments may include case studies, essays, group projects, and presentations focusing on marketing strategies and concepts discussed in the book.
    Category: usage
    Confidence: medium
  • Question: How can I contact the publisher regarding Principles of Marketing 17th Edition?

    Answer: You can contact the publisher, Pearson, through their official website for inquiries related to the textbook, including information about editions and resources.
    Category: other
    Confidence: high
  • Question: What is the publication date for Principles of Marketing 17th Edition?

    Answer: Principles of Marketing 17th Edition was published in 2017.
    Category: specs
    Confidence: high
  • Question: Can I find Principles of Marketing 17th Edition in libraries?

    Answer: Yes, many libraries have copies of Principles of Marketing 17th Edition available for loan, especially university libraries. It's advisable to check the library catalog.
    Category: availability
    Confidence: medium
  • Question: What topics are thoroughly covered in Principles of Marketing 17th Edition?

    Answer: Topics covered include consumer behavior, market segmentation, branding, promotional strategies, and the impact of digital marketing on traditional practices.
    Category: overview
    Confidence: high
  • Question: Is Principles of Marketing 17th Edition suitable for beginners?

    Answer: Yes, Principles of Marketing 17th Edition is designed to be accessible for beginners, providing foundational marketing knowledge and terminology necessary for understanding the subject.
    Category: overview
    Confidence: high

Editorial Review

The Principles of Marketing 17th Edition is a highly recommended book for MBA classes. It provides relevant content and interesting company stories about well-known brands. The book is in great condition when rented. However, there are some issues with the new copies not being wrapped and having bent covers or sticky residue. Some customers have also encountered books with inconsistent printing and damaged covers.

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Pros

  • Great value for MBA classes
  • Relevant content with interesting company stories
  • Good condition when rented

Cons

  • New copies not wrapped, leading to bent covers and residue

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Features & Benefits

  • Comprehensive text for Principles of Marketing courses
  • Teaches how to create customer connections and engagement
  • Presenting marketing information in a customer-value framework
  • 17th edition demonstrates how companies use digital technologies
  • MyLab Marketing is an online homework, tutorial, and assessment program
  • Available standalone or with MyLab Marketing

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