Item #:
46480997
McGraw-Hill Education Entrepreneurship, 11th edition Paperback January 1, 2019
Item #:
46480997
PKR 11661
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Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture.
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What Stands Out
Comprehensive Coverage
This edition provides extensive insights into entrepreneurship, covering theories, practices, and real-world applications, making it an essential resource for students and aspiring business owners.
Updated Case Studies
Contains new and relevant case studies that reflect current market trends, providing readers with practical examples of entrepreneurial success and challenges in today's environment.
Practical Exercises
Includes hands-on activities and assessments designed to enhance critical thinking skills, ensuring that readers can apply what they learn to real-world entrepreneurial situations effectively.
Product Details
| Publisher | MC GRAW HILL INDIA |
| Publication date | January 1, 2019 |
| Language | English |
| Print length | 178 pages |
| ISBN-10 | 939011330X |
| ISBN-13 | 978-9390113309 |
| Item Weight | 1.71 pounds (780 grams) |
| Reading age | 15 years and up |
| Dimensions | 9.25 x 7.13 x 0.91 inches (23.5 x 18.1 x 2.3 cm) |
Who Should Buy?
-
Entrepreneurship Students
Ideal for undergraduate and graduate students studying entrepreneurship, offering foundational theories and practical applications.
-
Aspiring Entrepreneurs
Great resource for individuals looking to start their own business, providing essential insights and strategies.
-
Business Educators
Useful for professors and educators seeking comprehensive material to teach entrepreneurship concepts effectively.
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Seasoned Entrepreneurs
Not suitable for experienced business owners seeking advanced strategies, as it covers basic concepts.
Product Description
McGraw-Hill Education Entrepreneurship, 11th edition Paperback January 1, 2019
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Editorial Review
"Entrepreneurship" textbook receives mixed reviews" The "Entrepreneurship" textbook's most recent edition, released in 2019, has received mixed reviews from customers. While some find the content useful, others have noted significant issues with grammar and language that detract from the reading experience.
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Pros
- Useful content for college courses
Cons
- Grammatical errors and awkward language in some sections
Product Price History
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PKR 11661
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Features & Benefits
- Draws examples from real-life entrepreneurs and successful ventures
- Excellent pedagogical features and mention of important websites for reinforcement of key topics
- Comprehensive book-end cases provide in-depth insights into today's entrepreneurial challenges
- Special focus on the Indian context for improved comprehension for the Indian audience
- Chapter on Indian start-up ecosystem and new India-based case studies
- List of important web sites and boxed summaries of news articles
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