Who is this book suitable for?

This book is suitable for students, professionals, and agencies working in graphic design, branding, brand management, advertising, marketing, and communications.

What topics are covered in this book?

This book covers various topics including defining the audience, analyzing competitors, creating mood boards, naming brands, logo design, client presentations, rebranding, and launching a new brand identity.

Does the book provide real-life examples?

Yes, the book features case studies from a diverse range of industries such as digital media, fashion, advertising, product design, packaging, and retail.

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Catharine Slade-Brooking

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing) (Paperback)

Item #:43221582

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PKR 12349
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Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

Product Details

Language	English
Publisher	Laurence King
Book Format	Paperback
Original Languages	English
Number of Pages	160
Author	Catharine Slade-Brooking
Title	Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
ISBN-13	9781780675626
Publication Date	January, 2016
Assembled Product Dimensions (L x W x H)	7.50 x 0.50 x 8.80 Inches (19.1 x 1.3 x 22.4 cm)
ISBN-10	1780675623
Date First Available	2021-3-10 21:20:15

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Customer Questions & Answers

Question : Who is this book suitable for?
Answer : This book is suitable for students, professionals, and agencies working in graphic design, branding, brand management, advertising, marketing, and communications.
Question : What topics are covered in this book?
Answer : This book covers various topics including defining the audience, analyzing competitors, creating mood boards, naming brands, logo design, client presentations, rebranding, and launching a new brand identity.
Question : Does the book provide real-life examples?
Answer : Yes, the book features case studies from a diverse range of industries such as digital media, fashion, advertising, product design, packaging, and retail.

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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing) (Paperback)

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