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Item #:
140169831
Brand Global, Adapt Local: How to Build Brand Value Across Cultures
85% of respondents would recommend this to a friend
Item #:
140169831
PKR 14484
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What Stands Out
Cultural Insights
Provides deep insights into cultural nuances that influence brand perception, helping marketers tailor their strategies effectively for diverse audiences.
Global Strategy
Equips brands with a framework to maintain a cohesive global identity while adapting to local markets, ensuring relevance and resonance across cultures.
Practical Examples
Includes real-world case studies showcasing successful brand adaptations, offering actionable lessons that can be applied directly to any organization’s marketing approach.
Product Details
- How can you scale a brand globally while staying true to its core?Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from world-leading companies including Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott.By exploring how top brands balance consistency with cultural adaptation, this book equips you to implement strategies that build credibility, strengthen audience connection, and optimize performance across regions. You will learn how to:- Develop a global mindset that fuels innovation and market growth- Apply cultural insight to create locally relevant brand strategies- Interpret and act on international market data with precision- Localize campaigns without losing your core brand identityWith detailed chapters and real-world examples, Brand Global, Adapt Localhelps you apply strategic principles to achieve measurable results, elevate your professional profile and shape your career in international marketing.Themes include: strategy, principles, cultural insight, brand localization, global marketing, career development
| Publisher | Kogan Page |
| Publication date | June 24, 2025 |
| Edition | 1st |
| Language | English |
| Print length | 296 pages |
| ISBN-10 | 139861971X |
| ISBN-13 | 978-1398619715 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 6.14 x 0.65 x 9.21 inches (15.6 x 1.7 x 23.4 cm) |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers looking to understand cross-cultural branding strategies for global campaigns and localized market relevance.
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Business Strategists
Helpful for strategists aiming to enhance brand value across diverse markets through culturally adaptive practices.
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Students of Marketing
Suitable for students seeking insights into global branding theories and practical applications in multicultural environments.
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General Readers
Not suitable for those looking for light reading material without a strong emphasis on marketing and branding concepts.
Product Description
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Direct Editorial Review
Brand Global, Adapt Local: How to Build Brand Value Across Cultures presents an insightful exploration of global branding strategies. The book emphasizes the significance of understanding cultural nuances and emphasizes that curiosity, empathy, and cultural intelligence are pivotal for business success. Readers have praised its engaging narrative and real-world case studies on brands like Puma and Coca-Cola, making it a thought-provoking read for anyone interested in branding, regardless of their industry. The authors effectively demonstrate how a strategic balance between a strong global brand and local adaptations can foster authentic consumer connections. This book not only informs but transforms how one approaches branding on an international scale.
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Pros
- Engaging storytelling with cross-cultural insights
- Practical tools for global branding strategies
- Highlights importance of understanding local cultures
- Applicable lessons for all industries and workplaces
- Real-world case studies enhance learning
Cons
- Some readers may find it too detailed for casual reading
Product Price History
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PKR 14484
Order now and get it around Thursday, September 24
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Only 15 items left in stock.
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Features & Benefits
- Learn from global experts on building international brands.
- Understand cultural nuances to captivate diverse consumers.
- Gain insights from leading brands like Nike and LVMH.
- Navigate challenges and leverage new markets effectively.
- Balance brand identity while localizing marketing strategies.
- Enhance innovation through consumer insights and data interpretation.
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