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Strategic Sport Communication Third Edition
Item #:27017004
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PKR 29723PKR 39564 You Save : 25%
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Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication.
Product Details
| Publisher | Human Kinetics; Third edition (July 5, 2020) |
| Language | English |
| Paperback | 472 pages |
| ISBN-10 | 1492594490 |
| ISBN-13 | 978-1492594499 |
| Reading age | 18 years and up |
| Item Weight | 2.35 pounds (1.06 kg) |
| Dimensions | 8.25 x 0.75 x 10.75 inches |
| Edition | Third |
| Publication date | July 5, 2020 |
| Print length | 472 pages |
| Date First Available | 2021-3-29 17:23:15 |
Features & Benefits
- Comprehensive examination of the evolving field of sport communication
- Aligns with Common Professional Component topics outlined by COSMA
- Focuses on the elements of the Strategic Sport Communication Model (SSCM)
- Examines legal aspects and critical sociological and cultural issues
- Updates on emerging communication platforms and modern technologies
- Learning aids provide an engaging and focused learning experience
Have any Query?
Customer Questions & Answers
- Question : What topics does this book cover?Answer : The book covers a wide range of topics in sport communication, including career opportunities, the Strategic Sport Communication Model, legal aspects, and sociological and cultural issues.
- Question : Is this book updated with current trends in sport communication?Answer : Yes, the third edition includes updates on emerging communication platforms, modern technologies, customer-centric marketing, digital media, influencer marketing, and data analytics.
- Question : Are there any learning aids to assist with understanding the content?Answer : Yes, the book includes key terms, chapter objectives, chapter wrap-ups with review questions, and individual exercises to facilitate an engaging and focused learning experience.
Customer Ratings
23 customers ratings
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- 4 star15%
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Paul M. Pedersen , Pamela C. Laucella (Author), Edward (Ted) M. Kian (Author), Andrea N. Geurin (Author) & 1 more Industries Editorial Review
The Strategic Sport Communication Third Edition is a comprehensive guide for students and professionals in the field of sport communication. Written by a team of experts, this book covers a wide range of topics including media relations, social media, crisis communication, and much more. The content is well-organized and easy to navigate, with clear and concise explanations. The book also includes practical examples and case studies to illustrate key concepts. Overall, it is a valuable resource for anyone interested in understanding and improving sport communication strategies.
Pros
- Comprehensive coverage of sport communication topics
- Clear and concise explanations
- Includes practical examples and case studies
Cons
- No information on delivery and packaging
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Strategic Sport Communication Third Edition
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