How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee Hardcover – November 11, 2005

In the book "How to Sell at Margins Higher Than Your Competitors," the author presents a straightforward but essential concept that emphasizes the importance of protecting margins in sales. While some readers found the book lacking in specific pricing guidance, others praised it for providing valuable insights into the selling process. One reader highlighted that the book effectively presents the facts and figures that demonstrate the impact of price reductions on overall sales, prompting a reConsideration of discounting strategies. The book was described as a valuable resource for individuals working in sales, especially in highly competitive markets. Another reviewer appreciated the direct and to-the-point writing style, stating that the book delves into real-world scenarios and emphasizes the significance of maintaining prices even in challenging situations. However, some readers found the content to be repetitive or lacking in new insights. Despite this, the book was acknowledged as a beneficial read that offered valuable perspectives on sales strategies and the importance of protecting margins in a competitive business environment.