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Palo Alto: A History of California, Capitalism, and the World Hardcover – February 14, 2023

Item #:64246871
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Product Details

    PublisherLittle, Brown and Company (February 14, 2023)
    LanguageEnglish
    Hardcover720 pages
    ISBN-10031659203X
    ISBN-13978-0316592031
    Item Weight1.90 pounds (0.86 kg)
    Dimensions6.4 x 1.95 x 9.55 inches
    Print length720 pages
    Publication dateFebruary 14, 2023
    Date First Available2022-5-2 22:43:25

    About This Item

    Discover the rich history of Palo Alto, California, in this captivating book, "Palo Alto: A History of California, Capitalism, and the World." Written by experts in the field, this hardcover edition delves deep into the origins, growth, and influence of Palo Alto, delivering a fascinating narrative that will captivate history enthusiasts and residents alike. Palo Alto, known for its association with the thriving tech industry and influential startups, has a story that stretches far beyond its modern reputation. This book explores the city's roots, tracing its evolution from a small settlement to a global influential force in the world of business, entrepreneurship, and innovation. From the early days of Spanish colonization to the development of Stanford University, Palo Alto has been a catalyst for change and progress. Through in-depth research and engaging storytelling, this book unearths the pivotal moments and individuals that shaped Palo Alto's destiny and contributed to the rise of California as an epicenter of capitalism. In addition to the captivating historical narrative, readers will gain insight into Palo Alto's impact on the digital market, e-commerce, and the retail industry.

    With the rise of consumer behavior trends and the ever-changing landscape of online shopping, understanding Palo Alto's contribution to these fields is invaluable for aspiring entrepreneurs, marketers, and business professionals. Whether you're interested in Palo Alto's history or seeking inspiration from its entrepreneurial spirit, this book serves as a comprehensive guide. It sheds light on the market trends, e-commerce platforms, internet marketing strategies, SEO, social media marketing, and digital advertising that have made Palo Alto a hotbed for innovation and economic growth. Immerse yourself in the fascinating past, present, and future of Palo Alto with this beautifully written and meticulously researched book. Order your copy today and gain a deeper understanding of the forces that have shaped the city's unique identity and global influence..

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    Malcolm Harris Americas Editorial Review

    The book “Palo Alto: A History of California, Capitalism, and the World” by Malcolm Harris has received mixed reviews from readers. While some reviewers found the book to be an overly-biased anti-capitalist screed, others praised its historical detail and wealth of information. Some also Considered it an important work that sheds light on a topic that is often glossed over or whitewashed. However, one reviewer found the book to be poorly written and difficult to follow.

    Pros

    • Thoroughly researched and filled with historical detail
    • Provides a comprehensive overview of the development of Silicon Valley and its associated culture

    Cons

    • Biased and overly critical of capitalism and Silicon Valley industry
    • Poor writing style and difficulty connecting the dots between various historical events and stories
    • Some found the book to be too anti-establishment

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