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The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster Paperback – February 2, 2022
Item #:49274475
4.4 rating
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PKR 8802
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Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago.
Product Details
| Publisher | Independently published (February 2, 2022) |
| Language | English |
| Paperback | 108 pages |
| ISBN-13 | 979-8410914666 |
| Item Weight | 8.2 ounces (232.47 grams) |
| Dimensions | 7 x 0.26 x 10 inches |
| Print length | 108 pages |
| Publication date | February 2, 2022 |
| Date First Available | 2022-2-12 20:21:25 |
Features & Benefits
- The Brand Positioning Workbook outlines an easy to-follow roadmap on how to successfully position or re-position a brand.
- It provides 26 proven triggers for brand perception and a simple, creative, and effective methodology that actually works.
- The book is packed with easy to-follow exercises, examples that will inspire your own thinking.
- It's perfect for marketers, marketing agencies, or anyone looking to position or re position a brand.
- Can be used to develop product concepts, messaging strategies, new product ideas, and even creative ideas.
- A must read assignment for marketing professionals, teachers and students.
Have any Query?
Customer Questions & Answers
- Question : Who can use this book?Answer : This book is perfect for marketers, marketing agencies, and anyone who wants to position or re-position a brand. It can also be used to develop product concepts, messaging strategies, new product ideas, and even creative ideas.
- Question : What does the book cover?Answer : The Brand Positioning Workbook provides an easy-to-follow roadmap with 26 proven triggers for effective brand positioning. It also includes exercises, examples, and ideation to help create a truly differentiating brand.
- Question : Is it beneficial for new marketers?Answer : Absolutely. The book provides a simple and effective methodology that even junior marketers can use to generate sophisticated results. It's also perfect for marketing teachers and students.
Customer Ratings
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Ulli Appelbaum Marketing & Sales Editorial Review
The Brand Positioning Workbook is a highly recommended resource for branding experts and creative professionals. The author, Ulli Appelbaum, offers clear and actionable guidance on how to create compelling positioning strategies using various tools and techniques. The workbook format allows the reader to actively engage with the material and apply the concepts to their own brand strategy. The book is praised for its lack of fluff, its clear and concise breakdown, and its focus on delivering only good information. Some reviewers noted wanting more real-life or fictional examples of using the territories. However, the book is highly recommended, especially for those in the business of branding, writing positioning statements, or for those who are merely positioning curious.
Pros
- Highly recommended by branding experts and creative professionals
- Clear and actionable guidance on creating compelling positioning strategies
- Offers various tools and techniques
- Workbook format allows for active engagement and application of concepts to one's own brand strategy
- Lack of fluff
- Clear and concise breakdown
Cons
- Some reviewers note wanting more real-life or fictional examples of using the territories
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The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster Paperback – February 2, 2022
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