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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design 2nd Edition
Item #:1332071
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PKR 10943PKR 16137 You Save : 32%
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THE BRAND GAP is the first book to present a unified theory of brand-building.
Product Details
| Publisher | New Riders; 2nd edition (August 4, 2005) |
| Language | English |
| Paperback | 208 pages |
| ISBN-10 | 0321348109 |
| ISBN-13 | 978-0321348104 |
| Item Weight | 10.2 ounces (289.17 grams) |
| Dimensions | 5.3 x 0.9 x 7.95 inches |
| Edition | 2nd |
| Publication date | August 4, 2005 |
| Print length | 208 pages |
| Date First Available | 2021-2-25 13:28:55 |
Features & Benefits
- Learn the new definition of brand
- Discover the five essential disciplines of brand building
- Understand how branding is changing competition
- Find out the importance of collaboration for brand building
- Realize how design affects a customer's experience
- Access a 220 word brand glossary
Have any Query?
Customer Questions & Answers
- Question : What makes THE BRAND GAP different from other books on branding?Answer : It presents a unified theory of brand-building, incorporating both strategic and creative approaches.
- Question : Who can benefit from reading this book?Answer : Anyone in a company who wants to understand branding better or have access to a powerful business tool.
- Question : What can readers expect to learn from this book?Answer : Readers can expect to learn the essentials of brand-building, including how to define a brand, the importance of collaboration, and how design affects a customer's experience.
Customer Ratings
1431 customers ratings
- 5 star70%
- 4 star17%
- 3 star9%
- 2 star3%
- 1 star2%
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Marty Neumeier Marketing & Sales Editorial Review
The book offers Consolidated advice and an easy read, making it informative and interesting to read. It provides an eye-opening understanding of what a brand is and has become a classic in the industry. However, some customers were disappointed with the quality and the fact that it offers nothing new that can't be found online. On the other hand, some customers were satisfied with the book's fast delivery and great condition.
Pros
- Provides Consolidated advice
- Informative and interesting to read
- Offers an eye-opening understanding of what a brand is
- Becoming a classic in the industry
- Fast delivery and in great condition
Cons
- Some customers were disappointed with the quality
- Offers nothing new that can't be found online
- Does not give tangible advice for small startup brand building
- Half of the book is the glossary
Related Products
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design 2nd Edition
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