Who is the author of this book?

The author of this book is Catharine Slade-Brooking, a design and branding expert.

What industries are covered in this book?

The book includes brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

Is this book suitable for graphic design courses only?

No, this book is suitable for a wide range of university courses, including animation, digital media, textiles and interior design.

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Catharine Slade-Brooking

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) Paperback – January 26, 2016

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Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity.

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Paperback
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Features & Benefits

Ideal for students, professionals and agencies working in fields such as graphic design and marketing
Includes exercises and examples that highlight key activities in designing successful brand identities
Case studies and diagrams used extensively throughout the book
Derived from author's experience in the branding world and teaching materials developed for undergraduate and postgraduate students
Full glossary of brand terminology and recommended further reading included

Product Description

Overview

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Customer Questions & Answers

Question : Who is the author of this book?
Answer : The author of this book is Catharine Slade-Brooking, a design and branding expert.
Question : What industries are covered in this book?
Answer : The book includes brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.
Question : Is this book suitable for graphic design courses only?
Answer : No, this book is suitable for a wide range of university courses, including animation, digital media, textiles and interior design.

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4.7 out of 5

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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) Paperback – January 26, 2016

'Creating a Brand Identity: A Guide for Designers' is a comprehensive guide for beginners in branding, offering a lot of examples with detailed explanations of the most important terms in design and branding. The content is great but readers might find it a little common sense. However, the book pretty much covers all aspects of branding identity and is a helpful guide for those who are starting in branding and graphic design. The delivery of the book may take a little long, but it is well packaged, and the quality of the book is worth the wait. The book contains some poor typography and a bad choice of font, which might affect its readability, but overall it's an excellent guide for designers.

Pros

Comprehensive guide for beginners in branding
A lot of examples with detailed explanations
Well packaged and worth the wait

Cons

Common sense content
Font choice affects readability

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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) Paperback – January 26, 2016

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