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Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) 1st Edition
Item #:202161
4.6 rating
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PKR 8634PKR 15042 You Save : 43%
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Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy.
Product Details
| Publisher | John Wiley & Sons Inc; 1st edition (October 20, 2014) |
| Language | English |
| Paperback | 290 pages |
| ISBN-10 | 1118968050 |
| ISBN-13 | 978-1118968055 |
| Item Weight | 1.70 pounds (0.77 kg) |
| Dimensions | 9.75 x 0.75 x 7.75 inches |
| Edition | 1st |
| Publication date | October 20, 2014 |
| Part of series | Strategyzer |
| Print length | 290 pages |
| Date First Available | 2021-3-13 18:1:34 |
Features & Benefits
- Learn to create products that sell
- Avoid wasting time with ideas that won't work
- Exclusive access to an online companion tool
- Proven methodology for success
- Design and test value propositions that match customers' needs
- An essential companion for the Business Model Canvas
Have any Query?
Customer Questions & Answers
- Question : Who is this book for?Answer : This book is for anyone who wants to create compelling products and services customers want to buy.
- Question : What is the Value Proposition Canvas?Answer : The Value Proposition Canvas is a tool that helps you design, test, create, and manage products and services customers actually want.
- Question : What is the online companion tool?Answer : The online companion tool on Strategyzer.com allows you to assess your work, learn from peers, and download pdfs, checklists, and more.
Customer Ratings
2278 customers ratings
- 5 star76%
- 4 star12%
- 3 star6%
- 2 star3%
- 1 star3%
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Alexander Osterwalder , Yves Pigneur (Author), Greg Bernarda (Author), Alan Smith (Author) & 1 more Engineering Editorial Review
The Value Proposition Design: How to Create Products and Services Customers Want is a 290-page book with lots of empty spaces that could have been presented in a more concise 75-100 pages. Although the book is designed with a mix of graphics and illustrations, it lacks content and has exercises that are only outlined but not fully developed. This design decision makes the book not useful for individual learning, and it appears that the online resource is also lacking. The book has received praise for its execution and easiness to read, but some readers find it full of meaningless jargon and lacking in content.
Pros
- The book is easy to read and intuitive.
- The design is engaging with colorful graphics and illustrations.
Cons
- The book is lacking in content and could be more concise.
- Exercises outlined in the book are not fully developed.
- Some readers find the book with a lot of meaningless jargon.
- The online resources are not useful.
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Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) 1st Edition
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