What is Blue Ocean Strategy?

Blue Ocean Strategy is a book that challenges traditional thinking about strategy, arguing that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The book presents a systematic approach to making the competition irrelevant by creating untapped new market spaces ripe for growth.

What makes Blue Ocean Strategy different from other strategy books?

Blue Ocean Strategy upends traditional thinking about strategy by advocating for the creation of uncontested market space rather than battling competitors in existing markets. The book provides principles and tools that any organization can use to achieve this goal.

Where can I find additional resources about Blue Ocean Strategy?

Visit blueoceanstrategy.com to find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Is the book easy to follow?

Yes, the book is easy to follow with great examples.

Does the book need a modern update?

Some readers feel that the book could benefit from a modern update.

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W. Chan Kim , Renée Mauborgne

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, January 20, 2015

Item #:217354

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BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant

Product Details

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Hardcover
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Features & Benefits

Over 4 million copies sold worldwide
A strategy classic
Presents a systematic approach to making the competition irrelevant
Includes updated content on all cases and examples in the book
Exposes Blue Ocean principles that any organization can use
Named one of the most influential leadership books by Fast Company

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, January 20, 2015

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Customer Questions & Answers

Question : What is Blue Ocean Strategy?
Answer : Blue Ocean Strategy is a book that challenges traditional thinking about strategy, arguing that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The book presents a systematic approach to making the competition irrelevant by creating untapped new market spaces ripe for growth.
Question : What makes Blue Ocean Strategy different from other strategy books?
Answer : Blue Ocean Strategy upends traditional thinking about strategy by advocating for the creation of uncontested market space rather than battling competitors in existing markets. The book provides principles and tools that any organization can use to achieve this goal.
Question : Where can I find additional resources about Blue Ocean Strategy?
Answer : Visit blueoceanstrategy.com to find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Question : What does this book offer for someone starting a business?
Answer : The Blue Ocean Strategy provides practical tools to develop an effective strategy and set yourself apart from the competition.
Question : Is the book easy to follow?
Answer : Yes, the book is easy to follow with great examples.
Question : Does the book need a modern update?
Answer : Some readers feel that the book could benefit from a modern update.

Customer Ratings

4.7 out of 5

197 customers ratings

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, January 20, 2015

The Blue Ocean Strategy is a must-read for anyone starting a business. It provides practical tools to develop an effective strategy and set yourself apart from the competition. The book offers great examples and is easy to follow. However, some readers find the writing style unnecessarily complex and feel that the book could benefit from a modern update.

Pros

Practical tools for developing a business strategy
Great examples
Easy to follow

Cons

Unnecessarily complex writing style
Needs a modern update

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, January 20, 2015

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