San-X Sumikko Gurashi is a Japanese character brand created by San-X. Their products consist of a variety of merchandise such as plush toys, stationery, apparel, and more, featuring cute and unique characters inspired by Japanese culture.
San-X was founded in 1932 as a trading company that specialized in paper products.
In the 1980s, San-X shifted its focus to creating its own characters and brands.
Sumikko Gurashi characters were created in 2012, originally as a set of illustrations for a San-X product catalog.
Due to their popularity, Sumikko Gurashi became a standalone brand, with their first merchandise release in 2014.
Rilakkuma is another character brand created by San-X. Like Sumikko Gurashi, Rilakkuma has a wide range of merchandise featuring adorable characters. However, Rilakkuma's characters have a more traditional kawaii aesthetic compared to Sumikko Gurashi's unique style.
Hello Kitty is a popular character brand created by Sanrio. Similar to Sumikko Gurashi, they offer a variety of merchandise featuring cute characters. Hello Kitty has been around since 1974, making it a more well-established brand compared to Sumikko Gurashi.
Pusheen is a character brand featuring a chubby gray cat that has become popular in recent years. They offer a variety of products, including plush toys, stationery, and apparel. While Pusheen's character is very different from Sumikko Gurashi, they share a common focus on cute and adorable character designs.
San-X Sumikko Gurashi plush toys come in a range of sizes and designs, featuring all of the unique characters from the brand. They are made with high-quality materials and are incredibly soft and huggable.
Sumikko Gurashi stationery includes a variety of items such as notebooks, stickers, pens, and more. They are perfect for fans of the brand who want to add a touch of cuteness to their school or office supplies.
Sumikko Gurashi apparel includes t-shirts, hoodies, and other clothing items featuring the brand's adorable characters. They are perfect for fans who want to show off their love for Sumikko Gurashi.
Sumikko Gurashi translates to 'living in the corner.' The characters are all inspired by things that would typically be found in the corners of a room, such as dust bunnies and discarded items.
Sumikko Gurashi products can be found online on websites such as Amazon, Etsy, and the San-X official website. They can also be found at select retailers that specialize in Japanese character merchandise.
While San-X is a Japanese company, not all Sumikko Gurashi products are made in Japan. Some items, such as plush toys, may be manufactured in other countries.
As of 2021, there are over 20 Sumikko Gurashi characters. Some of the most popular characters include Shirokuma, the polar bear; Neko, the cat; and Tokage, the lizard.
Yes, Sumikko Gurashi has become a popular character brand worldwide. Their unique and adorable character designs have captured the hearts of many fans, and their merchandise can be found in stores all over the world.
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