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Explore About Hot Wheels & Its Products

Hot Wheels is a brand of die-cast toy cars introduced by American toy maker Mattel in 1968. It primarily produces 1:64 scale die-cast toy cars, known as Hot Wheels cars, but also produces other types of toy vehicles and accessories.

Hot Wheels was officially launched by Mattel in 1968 in response to the growing demand for realistic toy cars.

It was the brainchild of Elliot Handler, one of the co-founders of Mattel, who wanted to create a line of toy cars that looked more realistic and had better performance than the toy cars available at the time.

The first Hot Wheels cars were designed by Harry Bentley Bradley, a former car designer for General Motors.

Hot Wheels quickly became a huge commercial success, with over 16 million cars sold in the first year alone.

Today, Hot Wheels is one of the most iconic toy brands in the world, with a wide range of products and a huge following of collectors and enthusiasts.

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GreenLight Collectibles

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Common Questions Asked by Customers About Hot Wheels & Its Products