Yardley is a British personal care brand founded in 1770, manufacturing fragrances, soaps, and toiletries. The brand is known for its English floral fragrances.
Founded in 1770 by William Cleaver in London.
Initially, the brand sold perfumes, pomades, and hair powders.
In the early 20th century, Yardley became known for its English lavender fragrances and launched the iconic English Lavender Soap.
In the 1960s, Yardley expanded into cosmetics, launching makeup lines such as Pot o' Gloss.
In the 1970s, Yardley opened a manufacturing plant in Basildon, Essex.
The brand was acquired by Wella in 2005 and then by Lornamead in 2012.
Currently, Yardley products are sold in over 50 countries worldwide.
A French personal care company that produces fragrances, skincare, and body care products.
A British personal care company that produces fragrances, skincare, and body care products.
A British personal care company that produces skincare, body care, fragrance, and makeup products.
A classic Yardley fragrance, with a blend of lavender, bergamot, and tonka bean.
A triple-milled soap with a delicate floral fragrance.
A moisturizing body lotion with the scent of English roses.
While Yardley is known for its high-quality and classic English fragrances, it is not necessarily considered a luxury brand in the same way that brands such as Chanel or Dior are.
Yardley's English Lavender fragrance is the most iconic and popular scent in its collection.
Yardley is owned by Lornamead, which is committed to ending animal testing in its products. However, it is not a certified cruelty-free brand.
Yardley products are sold in many countries worldwide and can be found at drugstores, supermarkets, and online retailers such as Amazon and Walmart.
The longevity of Yardley fragrances depends on the individual scent and the wearer's body chemistry. However, Yardley fragrances are generally known for their classic and timeless qualities, rather than their trendiness or potency.