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Kids Preferred is a children's toy and book manufacturer that creates products intended for newborns to young children. The company features a large collection of popular licensed characters in their toy and book lines, including characters from Disney, Sesame Street, and The World of Eric Carle.
- Founded in 1983
- Headquarters located in East Windsor, New Jersey
- Began as a sales organization for stuffed toys and gifts
- Acquired by Schylling in 2017
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A collection of soft, interactive books designed to stimulate a baby's senses through touch and sound. Each book features bright colors, fun textures, and crinkle sounds.
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A collection of toys and gifts featuring characters from Disney's Winnie the Pooh franchise. The collection includes plush toys, blankets, and board books.
Kids Preferred toys are made in China and meet all required safety standards set by the US Consumer Product Safety Commission.
No, Kids Preferred toys are BPA-free and phthalate-free.
Most Kids Preferred toys can be washed by hand with mild soap and water. However, it's best to check the care instructions on each specific toy before washing.
Yes, Kids Preferred designs their toys specifically for infants and young children, with safety and developmental needs in mind. Additionally, all of their toys meet or exceed US safety standards.
Kids Preferred offers a limited warranty on their products for up to one year from the purchase date. The warranty covers defects in materials and workmanship, but does not cover normal wear and tear or damage caused by misuse.
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